Why Onboarding Sucks in dApps: tackling 90% user drop-off

Understanding Web3
May 9, 2023

Onboarding is the process of getting a new user set up and ready to use a dApp. It usually involves creating an account, verifying your identity, and connecting to the blockchain.

Unfortunately, onboarding in dApps can be a real pain. It's often time-consuming, frustrating, and confusing. This is a major barrier to adoption, as it can deter people from even trying out dApps.

So, what can we do to make onboarding in dApps better? Here are a few ideas:

Use social login

Social login allows users to log in to dApps using their existing social media accounts, such as Facebook or Google. This eliminates the need to create a new account and remember a new password.

Simplify the identity verification process

The identity verification process can be a real pain. It often involves uploading a copy of your government-issued ID and waiting for someone to review it. This can take days or even weeks. Instead, dApps should use a more streamlined process, such as asking users to answer a few security questions.

Make it easy to connect to the blockchain

Connecting to the blockchain can be another hurdle for new users. It often involves downloading a wallet, transferring funds, and setting up your account on the blockchain. This can be confusing and time-consuming. Instead, dApps should make it easy for users to connect to the blockchain using a single click.

Provide clear instructions and documentation

DApps should provide clear instructions and documentation on how to use the dApp. This will help new users get started and avoid getting lost.

By following these tips, dApps can make the onboarding process less sucky and more user-friendly. This will help to increase adoption and make dApps more accessible to everyone.

In addition to the above, there are a few other things that dApps can do to make onboarding better. For example, they can offer incentives for new users, such as free tokens or airdrops. They can also provide support through live chat or email. By taking these steps, dApps can make onboarding a positive experience for new users and help to drive adoption.

About Author

Praneet Sinha

Co-founder & CEO of MoonGate with 5+ yrs of building products in the space Web2 and Web3

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